I bet you didn’t see the change, the subtle shifts in product range
The claim that it’s designed for you, the gendered ad, the stylish blue
It’s everything you ever wanted, an industry to make your dreams come true
They’re selling sentiment to you
Injecting meaning to your veins, the individual remains
A subject shape compulsory, singular narcissists stuck on the same trajectory
I have become predictable, a see-through individual
Raised with a core deficiency, so you can sell the fix to me
It’s everything I ever wanted; pampered witless by an industry
Go on, sell sentiment to me
Make me feel good about myself, personalize store fronts and shelves
Sync/shape the whole society; so full of narcissists stuck on the same trajectory
Singularity is the aesthetic key; to force compliance guaranty down our throats
Go on, sell sentiment to me
Make me feel special, make me great, depressions you can medicate
The cure for all anxiety
It’s everything I ever wanted, phony freedom and security
Go on, sell sentiment to me
Let’s play pretend my choices count, let’s play pretend your logic is sound
Let’s play pretend that I’m unique, while millions similarly seek
A make-believe society; a bunch of narcissists join the corporate trajectory
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